I’m Lena,
a UX designer.
I’m Lena,
a UX designer.
I’m Lena,
a UX designer.
Transforming "Where do I click?" into "Oh, that was easy!" — one experience at a time.”
Transforming "Where do I click?" into "Oh, that was easy!" — one experience at a time.”
Transforming "Where do I click?" into "Oh, that was easy!" — one experience at a time.”
Work Samples
Work Samples
Work Samples
Explore my work and the insights gained along the way.
Less Admin, More Automation: Revamping a B2B2C Insurance Portal
Designing an Intuitive and Scalable Platform for Insurance Sales & Operations
Less Admin, More Automation: Revamping a B2B2C Insurance Portal
Designing an Intuitive and Scalable Platform for Insurance Sales & Operations
Less Admin, More Automation: Revamping a B2B2C Insurance Portal
Designing an Intuitive and Scalable Platform for Insurance Sales & Operations
Shaping the Future of Wireless Audio
Insights into designing Sennheiser’s digital user interface for their groundbreaking RF microphone system, Spectera.
Shaping the Future of Wireless Audio
Insights into designing Sennheiser’s digital user interface for their groundbreaking RF microphone system, Spectera.
Shaping the Future of Wireless Audio
Insights into designing Sennheiser’s digital user interface for their groundbreaking RF microphone system, Spectera.
Supporting more intentional social media usage
Designing and coding an entire app from end-to-end.
Supporting more intentional social media usage
Designing and coding an entire app from end-to-end.
Supporting more intentional social media usage
Designing and coding an entire app from end-to-end.
Expertise
Expertise
Expertise
My expertise is built on 5+ years of experience across software agencies, design consultancies, and in-house design teams.
My expertise is built on 5+ years of experience across software agencies, design consultancies, and in-house design teams.
My expertise is built on 5+ years of experience across software agencies, design consultancies, and in-house design teams.
Systems Thinking
I specialize in working with complex systems and emerging technologies, turning intricate business logic across insurance, healthcare, and professional audio into intuitive, scalable solutions.
Systems Thinking
I specialize in working with complex systems and emerging technologies, turning intricate business logic across insurance, healthcare, and professional audio into intuitive, scalable solutions.
Systems Thinking
I specialize in working with complex systems and emerging technologies, turning intricate business logic across insurance, healthcare, and professional audio into intuitive, scalable solutions.
UX & UI Design
I delivered end-to-end UX/UI for responsive web and mobile products in regulated domains, creating accessible, high-fidelity interfaces that balanced user needs with business goals.
UX & UI Design
I delivered end-to-end UX/UI for responsive web and mobile products in regulated domains, creating accessible, high-fidelity interfaces that balanced user needs with business goals.
UX & UI Design
I delivered end-to-end UX/UI for responsive web and mobile products in regulated domains, creating accessible, high-fidelity interfaces that balanced user needs with business goals.
User Research
I led multiple user research and usability testing initiatives to uncover friction, reduce iteration cycles, and inform product decisions with real data, strategically selecting methods to fit each context.
User Research
I led multiple user research and usability testing initiatives to uncover friction, reduce iteration cycles, and inform product decisions with real data, strategically selecting methods to fit each context.
User Research
I led multiple user research and usability testing initiatives to uncover friction, reduce iteration cycles, and inform product decisions with real data, strategically selecting methods to fit each context.
Product Strategy
I define UX strategies, facilitate workshops, and align stakeholders to guide product direction and embed scalable design practices across teams—always advocating for the user.
Product Strategy
I define UX strategies, facilitate workshops, and align stakeholders to guide product direction and embed scalable design practices across teams—always advocating for the user.
Product Strategy
I define UX strategies, facilitate workshops, and align stakeholders to guide product direction and embed scalable design practices across teams—always advocating for the user.
About
About
About
About me
Based in Vancouver, BC 🇨🇦
With five years of experience as a UX designer, I specialize in turning complex challenges into seamless user journeys that leave users smiling (and maybe a little impressed). My work combines a touch of creativity with data-driven insights, delivering designs that not only look great but also perform even better.
I’m open to hybrid and remote Senior UX Design roles where I can make a meaningful impact and continue to grow.
References
"Lena is an extraordinarily talented designer who possesses the right attitude. As a design leader, the latter is what you always want on your team, and it truly is rare to find both."
Richel Tong
Design Director at TTT Studios (2024-2025)
"Being able to quickly acquire complex domain knowledge, understand and work very effectively with all types of users, co-workers, and management at all levels, she led the most important project for the company: an innovative combination of software and hardware, as well as orchestrated a team of 5 designers within an agile environment.
Magdalena Fidos
Head of UX at Notation Creative Consulting (2020 - 2022)
"It's been a pleasure working with Lena and witnessing her growth as a designer over the past years. I have a lot of fond memories of seeing her take charge of various projects, and I have no doubt she'll continue to do amayzing things."
Josephine Wong
COO at TTT Studios (2012-2025)
"Lena is an extraordinarily talented designer who possesses the right attitude. As a design leader, the latter is what you always want on your team, and it truly is rare to find both."
Richel Tong
Design Director at TTT Studios (2024-2025)
"Being able to quickly acquire complex domain knowledge, understand and work very effectively with all types of users, co-workers, and management at all levels, she led the most important project for the company: an innovative combination of software and hardware, as well as orchestrated a team of 5 designers within an agile environment.
Magdalena Fidos
Head of UX at Notation Creative Consulting (2020 - 2022)
"It's been a pleasure working with Lena and witnessing her growth as a designer over the past years. I have a lot of fond memories of seeing her take charge of various projects, and I have no doubt she'll continue to do amayzing things."
Josephine Wong
COO at TTT Studios (2012-2025)
Random Stats, because why not?
Years of work
experience
Hours of user tests conducted
Infinite
Ideas
Contact
Contact
Contact